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255 questions found · practise this subject as a set Show 20 · 50 per page

#	Question	Subject and topic	Difficulty
201	Which marketing philosophy focuses on satisfying customer needs while also caring for the long-term welfare o…	Business Studies Marketing: meaning and functions	Easy
202	Classifying products into groups based on size, quality or other features is called	Business Studies Marketing: meaning and functions	Easy
203	A company believes customers will buy its products only if it uses aggressive advertising and pushy salespeop…	Business Studies Marketing: meaning and functions	Medium
204	Which statement correctly distinguishes marketing from selling?	Business Studies Marketing: meaning and functions	Medium
205	A company surveys customers, finds that they want a light, long-battery phone, and designs exactly that befor…	Business Studies Marketing: meaning and functions	Hard
206	The four Ps of the marketing mix are	Business Studies Marketing mix	Easy
207	A company decides to sell its biscuits through 2,000 new retail shops in small towns. Which element of the ma…	Business Studies Marketing mix	Easy
208	A soap company offers a 20% discount for one month. Which element of the marketing mix is directly involved?	Business Studies Marketing mix	Medium
209	Why is the marketing mix said to consist of controllable variables?	Business Studies Marketing mix	Medium
210	A company improves the quality of its juice, raises its price, and starts advertising it as a premium drink i…	Business Studies Marketing mix	Hard
211	Products such as bread, soap and toothpaste, which are bought frequently with little effort, are called	Business Studies Product	Easy
212	A brand or part of a brand that is given legal protection is called a	Business Studies Product	Easy
213	Before buying a sofa set, Neha visits several shops and compares designs, quality and prices. A sofa set is a…	Business Studies Product	Medium
214	The glass bottle that holds a perfume is called its primary package. The cardboard box in which the bottle is…	Business Studies Product	Medium
215	A label on a medicine bottle lists its ingredients, dosage, expiry date and the manufacturer's address as req…	Business Studies Product	Hard
216	Which factor generally sets the upper limit of a product's price?	Business Studies Price	Easy
217	The government fixes the maximum price at which certain essential medicines can be sold. Which factor affecti…	Business Studies Price	Easy
218	A new company enters a crowded market for mobile phones and keeps its price slightly below rivals to win cust…	Business Studies Price	Medium
219	A firm has a patent on a unique medical device and faces almost no competition. How does this affect its pric…	Business Studies Price	Medium
220	During a slump in demand, a company temporarily sells at a price that covers its variable costs but not all i…	Business Studies Price	Hard