| 51 |
The visual symbol or design that represents a brand is called its: |
Entrepreneurship
Branding, logo and tagline |
Easy |
| 52 |
A brand that has been legally registered so that others cannot use it is known as a: |
Entrepreneurship
Branding, logo and tagline |
Easy |
| 53 |
Which brand name is most suitable for a new brand of quick-cooking oats? |
Entrepreneurship
Branding, logo and tagline |
Medium |
| 54 |
Customers keep buying the same brand of soap even when cheaper options are available. This behaviour shows: |
Entrepreneurship
Branding, logo and tagline |
Medium |
| 55 |
Two pens are physically identical, but one sells at a higher price because its brand is trusted for quality. … |
Entrepreneurship
Branding, logo and tagline |
Hard |
| 56 |
Offering a free sample of a new shampoo with a toothpaste is an example of: |
Entrepreneurship
Promotion strategy |
Easy |
| 57 |
In the AIDA model, the letter "D" stands for: |
Entrepreneurship
Promotion strategy |
Easy |
| 58 |
A company selling costly industrial machines that need demonstration and explanation should mainly rely on: |
Entrepreneurship
Promotion strategy |
Medium |
| 59 |
A cold-drink company advertises heavily on television so that consumers ask shopkeepers for its product. This… |
Entrepreneurship
Promotion strategy |
Medium |
| 60 |
A newly opened café has a very small budget and its customers are mainly college students who use smartphones… |
Entrepreneurship
Promotion strategy |
Hard |
| 61 |
In a franchise arrangement, the party that grants the right to use its brand and business system is the: |
Entrepreneurship
Franchising |
Easy |
| 62 |
A continuing payment, often a percentage of sales, made by a franchisee to the franchisor is called a: |
Entrepreneurship
Franchising |
Easy |
| 63 |
A franchisee receives the brand name, store layout, recipes, staff training and marketing support of a restau… |
Entrepreneurship
Franchising |
Medium |
| 64 |
Which is a limitation of franchising from the franchisee's point of view? |
Entrepreneurship
Franchising |
Medium |
| 65 |
A popular tea chain wants to open 200 outlets across India in two years but has limited capital. Why is franc… |
Entrepreneurship
Franchising |
Hard |
| 66 |
A merger between two companies that make the same product and compete in the same market is a: |
Entrepreneurship
Mergers and acquisitions |
Easy |
| 67 |
The idea that a combined firm is worth more than the two firms separately is called: |
Entrepreneurship
Mergers and acquisitions |
Easy |
| 68 |
A car manufacturer acquires a company that supplies its steel sheets. This is an example of: |
Entrepreneurship
Mergers and acquisitions |
Medium |
| 69 |
A food-processing company buys a software firm in order to spread its business risk. This is mainly a: |
Entrepreneurship
Mergers and acquisitions |
Medium |
| 70 |
Company X buys more than half of Company Y's shares from the market even though Y's board openly opposes the … |
Entrepreneurship
Mergers and acquisitions |
Hard |
| 71 |
A workshop spends ₹60,000 in total to produce 1,500 chairs. What is the unit cost of a chair? |
Entrepreneurship
Unit of sale and unit cost |
Easy |
| 72 |
For a home tutor who charges per hour of teaching, the unit of sale is: |
Entrepreneurship
Unit of sale and unit cost |
Easy |
| 73 |
A tailoring unit makes 400 shirts. Direct costs are ₹84,000 and allocated overheads are ₹36,000. What is the … |
Entrepreneurship
Unit of sale and unit cost |
Medium |
| 74 |
A shirt with a unit cost of ₹300 is sold for ₹360. What is the mark-up on cost? |
Entrepreneurship
Unit of sale and unit cost |
Medium |
| 75 |
A firm produces 300 units of product X at a unit cost of ₹50 and 200 units of product Y at a unit cost of ₹80… |
Entrepreneurship
Unit of sale and unit cost |
Hard |
| 76 |
The break-even point in units is calculated as: |
Entrepreneurship
Break-even analysis |
Easy |
| 77 |
A product sells for ₹50 per unit with a variable cost of ₹30 per unit. Fixed costs are ₹40,000. What is the b… |
Entrepreneurship
Break-even analysis |
Easy |
| 78 |
A firm has fixed costs of ₹80,000 and a P/V ratio of 40%. What are its break-even sales in rupees? |
Entrepreneurship
Break-even analysis |
Medium |
| 79 |
A firm's actual sales are ₹2,50,000 and its break-even sales are ₹2,00,000. What is the margin of safety as a… |
Entrepreneurship
Break-even analysis |
Medium |
| 80 |
Products A and B are sold in the ratio 3 : 2. Contribution per unit is ₹10 for A and ₹20 for B. Fixed costs a… |
Entrepreneurship
Break-even analysis |
Hard |
| 81 |
A business has current assets of ₹5,00,000 and current liabilities of ₹3,00,000. What is its net working capi… |
Entrepreneurship
Working capital |
Easy |
| 82 |
Which of the following is a current asset? |
Entrepreneurship
Working capital |
Easy |
| 83 |
Raw materials are held for 30 days, work-in-progress takes 15 days, finished goods are held for 20 days, cust… |
Entrepreneurship
Working capital |
Medium |
| 84 |
Which change would INCREASE a firm's working capital requirement? |
Entrepreneurship
Working capital |
Medium |
| 85 |
A firm's cash cost of operations is ₹5,000 per day and its operating cycle is 80 days. It wants a 10% safety … |
Entrepreneurship
Working capital |
Hard |
| 86 |
The economic order quantity is the order size at which: |
Entrepreneurship
Inventory control and EOQ |
Easy |
| 87 |
Annual demand is 2,000 units, ordering cost is ₹50 per order and carrying cost is ₹5 per unit per year. What … |
Entrepreneurship
Inventory control and EOQ |
Easy |
| 88 |
With annual demand of 2,000 units and an EOQ of 200 units, how many orders are placed in a year? |
Entrepreneurship
Inventory control and EOQ |
Medium |
| 89 |
A shop uses 40 units of an item per day and the supplier takes 6 days to deliver. Ignoring safety stock, at w… |
Entrepreneurship
Inventory control and EOQ |
Medium |
| 90 |
Annual demand is 2,000 units, ordering cost ₹50 per order and carrying cost ₹5 per unit per year. What is the… |
Entrepreneurship
Inventory control and EOQ |
Hard |
| 91 |
A business earns a net profit of ₹1,50,000 on a total investment of ₹12,00,000. What is its ROI? |
Entrepreneurship
ROI and ROE |
Easy |
| 92 |
Return on equity measures profit in relation to: |
Entrepreneurship
ROI and ROE |
Easy |
| 93 |
A firm's net profit after tax is ₹90,000 and its shareholders' equity is ₹6,00,000. What is its ROE? |
Entrepreneurship
ROI and ROE |
Medium |
| 94 |
A firm earns 18% on its total investment and borrows part of its funds at 10% interest. What is the likely ef… |
Entrepreneurship
ROI and ROE |
Medium |
| 95 |
A firm has total capital of ₹10,00,000: equity ₹6,00,000 and a 10% loan of ₹4,00,000. Its profit before inter… |
Entrepreneurship
ROI and ROE |
Hard |
| 96 |
The market in which securities are issued for the first time is called the: |
Entrepreneurship
Capital market and the primary market |
Easy |
| 97 |
A company's first offer of shares to the general public is known as: |
Entrepreneurship
Capital market and the primary market |
Easy |
| 98 |
A company offers new shares to its existing shareholders in proportion to the shares they already hold. This … |
Entrepreneurship
Capital market and the primary market |
Medium |
| 99 |
A start-up company allots shares only to three mutual funds and two insurance companies, without a general pu… |
Entrepreneurship
Capital market and the primary market |
Medium |
| 100 |
When Priya buys shares of a listed company from another investor on the stock exchange, which statement is co… |
Entrepreneurship
Capital market and the primary market |
Hard |