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145 questions found · practise this subject as a set Show 20 · 50 per page
#QuestionSubject and topicDifficulty
51 A government advertisement urging people to wear helmets while riding two-wheelers is an example of Mass Media/Mass Communication
Functions, types and forms of advertising
Easy
52 Short, low-cost advertisements grouped under headings such as "Jobs" and "Property" are called Mass Media/Mass Communication
Functions, types and forms of advertising
Easy
53 In a film, the hero repeatedly drinks a clearly visible brand of cola, though no ad break is shown. This form… Mass Media/Mass Communication
Functions, types and forms of advertising
Medium
54 A new animated film and a fast-food chain run a joint campaign in which meal boxes carry film characters and … Mass Media/Mass Communication
Functions, types and forms of advertising
Medium
55 A company that cannot advertise a restricted product instead heavily advertises music CDs and soda under the … Mass Media/Mass Communication
Functions, types and forms of advertising
Hard
56 A planned series of related advertisements with a common theme, run over a period to meet set goals, is called Mass Media/Mass Communication
Advertising campaigns
Easy
57 Testing an advertisement on a small group of consumers before releasing it widely is called Mass Media/Mass Communication
Advertising campaigns
Easy
58 In media planning, the number of different people exposed to an advertisement at least once is its Mass Media/Mass Communication
Advertising campaigns
Medium
59 Which step should come first when planning an advertising campaign? Mass Media/Mass Communication
Advertising campaigns
Medium
60 A campaign for a new budget mobile phone aimed at college students in small towns uses only expensive English… Mass Media/Mass Communication
Advertising campaigns
Hard
61 A written news statement that an organisation sends to newspapers and channels is called a Mass Media/Mass Communication
Public relations and media management
Easy
62 A magazine published by a company for its own employees to share news and achievements is a Mass Media/Mass Communication
Public relations and media management
Easy
63 In the RACE model of public relations, the letter "E" stands for Mass Media/Mass Communication
Public relations and media management
Medium
64 Which statement correctly contrasts public relations with advertising? Mass Media/Mass Communication
Public relations and media management
Medium
65 A company wants to improve its image among residents near its factory, who complain about pollution. Which PR… Mass Media/Mass Communication
Public relations and media management
Hard
66 In crisis communication, an organisation should ideally speak through Mass Media/Mass Communication
Crisis management and the PRO
Easy
67 Which is a typical responsibility of a Public Relations Officer? Mass Media/Mass Communication
Crisis management and the PRO
Easy
68 Why is replying "no comment" usually a poor choice during a crisis? Mass Media/Mass Communication
Crisis management and the PRO
Medium
69 Preparing a crisis plan and selecting a crisis team should be done Mass Media/Mass Communication
Crisis management and the PRO
Medium
70 A food company finds that one batch of its product may be contaminated. Which response best reflects good cri… Mass Media/Mass Communication
Crisis management and the PRO
Hard
71 A storyboard is prepared during which stage of TV production? Mass Media/Mass Communication
TV production process
Easy
72 Adding background music and on-screen titles to recorded footage is part of Mass Media/Mass Communication
TV production process
Easy
73 The person mainly responsible for the budget and overall management of a TV programme is the Mass Media/Mass Communication
TV production process
Medium
74 To show a character's tears in detail, a director would most likely use a Mass Media/Mass Communication
TV production process
Medium
75 Arrange these tasks in the correct order: (P) editing the footage, (Q) writing the script, (R) recording the … Mass Media/Mass Communication
TV production process
Hard
76 A programme in which contestants answer general knowledge questions to win prizes is a Mass Media/Mass Communication
Programmes, formats and audiences
Easy
77 The evening time slot when television viewership is highest is called Mass Media/Mass Communication
Programmes, formats and audiences
Easy
78 A continuing family drama that runs for hundreds of episodes on weekday evenings is best classified as a Mass Media/Mass Communication
Programmes, formats and audiences
Medium
79 A channel showing only cartoons and educational programmes for school-age children is an example of Mass Media/Mass Communication
Programmes, formats and audiences
Medium
80 Why do television ratings influence the type of programmes channels produce? Mass Media/Mass Communication
Programmes, formats and audiences
Hard
81 Writing for radio is often described as writing for the Mass Media/Mass Communication
Writing for radio
Easy
82 Which sentence is best suited to a radio news script? Mass Media/Mass Communication
Writing for radio
Easy
83 Instead of saying "4,98,763 people attended", a radio script would better say Mass Media/Mass Communication
Writing for radio
Medium
84 A radio presenter repeats the helpline number at the start and end of an announcement. The main reason is that Mass Media/Mass Communication
Writing for radio
Medium
85 A radio script says, "The air smells of wet earth as the first drops hit the dusty fields." What technique is… Mass Media/Mass Communication
Writing for radio
Hard
86 Which device converts sound waves into electrical signals? Mass Media/Mass Communication
Radio recording
Easy
87 The studio equipment used to combine and balance sound from several microphones and music sources is the Mass Media/Mass Communication
Radio recording
Easy
88 A microphone that picks up sound equally from all directions is called Mass Media/Mass Communication
Radio recording
Medium
89 For a two-person interview with guests sitting face to face across the microphone, the most suitable pick-up … Mass Media/Mass Communication
Radio recording
Medium
90 A reporter recording in a noisy market wants to capture the speaker's voice while reducing crowd noise from b… Mass Media/Mass Communication
Radio recording
Hard
91 Who made Raja Harishchandra (1913), India's first full-length feature film? Mass Media/Mass Communication
History of cinema
Easy
92 Nanook of the North (1922), a landmark documentary on Inuit life, was made by Mass Media/Mass Communication
History of cinema
Easy
93 The term "documentary" is credited to Mass Media/Mass Communication
History of cinema
Medium
94 Which statement about early Indian cinema is correct? Mass Media/Mass Communication
History of cinema
Medium
95 The Lumière brothers' films, such as workers leaving a factory, are important in film history mainly because … Mass Media/Mass Communication
History of cinema
Hard
96 Taking a completed film to cinema halls and online platforms is called Mass Media/Mass Communication
Production process and genres
Easy
97 A film with ghosts, dark settings and sudden frightening moments belongs to which genre? Mass Media/Mass Communication
Production process and genres
Easy
98 In India, before a film can be shown publicly in theatres it must be certified by the Mass Media/Mass Communication
Production process and genres
Medium
99 According to genre theory, one key function of genres is that they Mass Media/Mass Communication
Production process and genres
Medium
100 How does documentary production usually differ from feature film production? Mass Media/Mass Communication
Production process and genres
Hard