| 51 |
A government advertisement urging people to wear helmets while riding two-wheelers is an example of |
Mass Media/Mass Communication Functions, types and forms of advertising |
Easy |
| 52 |
Short, low-cost advertisements grouped under headings such as "Jobs" and "Property" are called |
Mass Media/Mass Communication Functions, types and forms of advertising |
Easy |
| 53 |
In a film, the hero repeatedly drinks a clearly visible brand of cola, though no ad break is shown. This form… |
Mass Media/Mass Communication Functions, types and forms of advertising |
Medium |
| 54 |
A new animated film and a fast-food chain run a joint campaign in which meal boxes carry film characters and … |
Mass Media/Mass Communication Functions, types and forms of advertising |
Medium |
| 55 |
A company that cannot advertise a restricted product instead heavily advertises music CDs and soda under the … |
Mass Media/Mass Communication Functions, types and forms of advertising |
Hard |
| 56 |
A planned series of related advertisements with a common theme, run over a period to meet set goals, is called |
Mass Media/Mass Communication Advertising campaigns |
Easy |
| 57 |
Testing an advertisement on a small group of consumers before releasing it widely is called |
Mass Media/Mass Communication Advertising campaigns |
Easy |
| 58 |
In media planning, the number of different people exposed to an advertisement at least once is its |
Mass Media/Mass Communication Advertising campaigns |
Medium |
| 59 |
Which step should come first when planning an advertising campaign? |
Mass Media/Mass Communication Advertising campaigns |
Medium |
| 60 |
A campaign for a new budget mobile phone aimed at college students in small towns uses only expensive English… |
Mass Media/Mass Communication Advertising campaigns |
Hard |
| 61 |
A written news statement that an organisation sends to newspapers and channels is called a |
Mass Media/Mass Communication Public relations and media management |
Easy |
| 62 |
A magazine published by a company for its own employees to share news and achievements is a |
Mass Media/Mass Communication Public relations and media management |
Easy |
| 63 |
In the RACE model of public relations, the letter "E" stands for |
Mass Media/Mass Communication Public relations and media management |
Medium |
| 64 |
Which statement correctly contrasts public relations with advertising? |
Mass Media/Mass Communication Public relations and media management |
Medium |
| 65 |
A company wants to improve its image among residents near its factory, who complain about pollution. Which PR… |
Mass Media/Mass Communication Public relations and media management |
Hard |
| 66 |
In crisis communication, an organisation should ideally speak through |
Mass Media/Mass Communication Crisis management and the PRO |
Easy |
| 67 |
Which is a typical responsibility of a Public Relations Officer? |
Mass Media/Mass Communication Crisis management and the PRO |
Easy |
| 68 |
Why is replying "no comment" usually a poor choice during a crisis? |
Mass Media/Mass Communication Crisis management and the PRO |
Medium |
| 69 |
Preparing a crisis plan and selecting a crisis team should be done |
Mass Media/Mass Communication Crisis management and the PRO |
Medium |
| 70 |
A food company finds that one batch of its product may be contaminated. Which response best reflects good cri… |
Mass Media/Mass Communication Crisis management and the PRO |
Hard |
| 71 |
A storyboard is prepared during which stage of TV production? |
Mass Media/Mass Communication TV production process |
Easy |
| 72 |
Adding background music and on-screen titles to recorded footage is part of |
Mass Media/Mass Communication TV production process |
Easy |
| 73 |
The person mainly responsible for the budget and overall management of a TV programme is the |
Mass Media/Mass Communication TV production process |
Medium |
| 74 |
To show a character's tears in detail, a director would most likely use a |
Mass Media/Mass Communication TV production process |
Medium |
| 75 |
Arrange these tasks in the correct order: (P) editing the footage, (Q) writing the script, (R) recording the … |
Mass Media/Mass Communication TV production process |
Hard |
| 76 |
A programme in which contestants answer general knowledge questions to win prizes is a |
Mass Media/Mass Communication Programmes, formats and audiences |
Easy |
| 77 |
The evening time slot when television viewership is highest is called |
Mass Media/Mass Communication Programmes, formats and audiences |
Easy |
| 78 |
A continuing family drama that runs for hundreds of episodes on weekday evenings is best classified as a |
Mass Media/Mass Communication Programmes, formats and audiences |
Medium |
| 79 |
A channel showing only cartoons and educational programmes for school-age children is an example of |
Mass Media/Mass Communication Programmes, formats and audiences |
Medium |
| 80 |
Why do television ratings influence the type of programmes channels produce? |
Mass Media/Mass Communication Programmes, formats and audiences |
Hard |
| 81 |
Writing for radio is often described as writing for the |
Mass Media/Mass Communication Writing for radio |
Easy |
| 82 |
Which sentence is best suited to a radio news script? |
Mass Media/Mass Communication Writing for radio |
Easy |
| 83 |
Instead of saying "4,98,763 people attended", a radio script would better say |
Mass Media/Mass Communication Writing for radio |
Medium |
| 84 |
A radio presenter repeats the helpline number at the start and end of an announcement. The main reason is that |
Mass Media/Mass Communication Writing for radio |
Medium |
| 85 |
A radio script says, "The air smells of wet earth as the first drops hit the dusty fields." What technique is… |
Mass Media/Mass Communication Writing for radio |
Hard |
| 86 |
Which device converts sound waves into electrical signals? |
Mass Media/Mass Communication Radio recording |
Easy |
| 87 |
The studio equipment used to combine and balance sound from several microphones and music sources is the |
Mass Media/Mass Communication Radio recording |
Easy |
| 88 |
A microphone that picks up sound equally from all directions is called |
Mass Media/Mass Communication Radio recording |
Medium |
| 89 |
For a two-person interview with guests sitting face to face across the microphone, the most suitable pick-up … |
Mass Media/Mass Communication Radio recording |
Medium |
| 90 |
A reporter recording in a noisy market wants to capture the speaker's voice while reducing crowd noise from b… |
Mass Media/Mass Communication Radio recording |
Hard |
| 91 |
Who made Raja Harishchandra (1913), India's first full-length feature film? |
Mass Media/Mass Communication History of cinema |
Easy |
| 92 |
Nanook of the North (1922), a landmark documentary on Inuit life, was made by |
Mass Media/Mass Communication History of cinema |
Easy |
| 93 |
The term "documentary" is credited to |
Mass Media/Mass Communication History of cinema |
Medium |
| 94 |
Which statement about early Indian cinema is correct? |
Mass Media/Mass Communication History of cinema |
Medium |
| 95 |
The Lumière brothers' films, such as workers leaving a factory, are important in film history mainly because … |
Mass Media/Mass Communication History of cinema |
Hard |
| 96 |
Taking a completed film to cinema halls and online platforms is called |
Mass Media/Mass Communication Production process and genres |
Easy |
| 97 |
A film with ghosts, dark settings and sudden frightening moments belongs to which genre? |
Mass Media/Mass Communication Production process and genres |
Easy |
| 98 |
In India, before a film can be shown publicly in theatres it must be certified by the |
Mass Media/Mass Communication Production process and genres |
Medium |
| 99 |
According to genre theory, one key function of genres is that they |
Mass Media/Mass Communication Production process and genres |
Medium |
| 100 |
How does documentary production usually differ from feature film production? |
Mass Media/Mass Communication Production process and genres |
Hard |