| 41 |
Details of recruitment, training and salaries of employees belong to the: |
Entrepreneurship
Components of a business plan |
Easy |
| 42 |
The projected cash flow statement and sources of funds are part of the: |
Entrepreneurship
Components of a business plan |
Easy |
| 43 |
A business plan section states that the firm will charge ₹250 per unit, sell through local retailers and adve… |
Entrepreneurship
Components of a business plan |
Medium |
| 44 |
A section of the plan shows the management structure and who reports to whom. This is the: |
Entrepreneurship
Components of a business plan |
Medium |
| 45 |
Why is the sales forecast in the marketing plan considered a base for the production and financial plans? |
Entrepreneurship
Components of a business plan |
Hard |
| 46 |
Dividing a market into groups of buyers with similar needs is called: |
Entrepreneurship
Marketing and sales strategy |
Easy |
| 47 |
In the marketing mix, "place" refers mainly to: |
Entrepreneurship
Marketing and sales strategy |
Easy |
| 48 |
A new juice brand enters a crowded market with a price lower than that of established brands to attract custo… |
Entrepreneurship
Marketing and sales strategy |
Medium |
| 49 |
A company advertises its scooter as "the most fuel-efficient choice for daily office commuters". This is an e… |
Entrepreneurship
Marketing and sales strategy |
Medium |
| 50 |
A firm launches a unique high-tech gadget at a high price, planning to reduce the price after early enthusias… |
Entrepreneurship
Marketing and sales strategy |
Hard |
| 51 |
The visual symbol or design that represents a brand is called its: |
Entrepreneurship
Branding, logo and tagline |
Easy |
| 52 |
A brand that has been legally registered so that others cannot use it is known as a: |
Entrepreneurship
Branding, logo and tagline |
Easy |
| 53 |
Which brand name is most suitable for a new brand of quick-cooking oats? |
Entrepreneurship
Branding, logo and tagline |
Medium |
| 54 |
Customers keep buying the same brand of soap even when cheaper options are available. This behaviour shows: |
Entrepreneurship
Branding, logo and tagline |
Medium |
| 55 |
Two pens are physically identical, but one sells at a higher price because its brand is trusted for quality. … |
Entrepreneurship
Branding, logo and tagline |
Hard |
| 56 |
Offering a free sample of a new shampoo with a toothpaste is an example of: |
Entrepreneurship
Promotion strategy |
Easy |
| 57 |
In the AIDA model, the letter "D" stands for: |
Entrepreneurship
Promotion strategy |
Easy |
| 58 |
A company selling costly industrial machines that need demonstration and explanation should mainly rely on: |
Entrepreneurship
Promotion strategy |
Medium |
| 59 |
A cold-drink company advertises heavily on television so that consumers ask shopkeepers for its product. This… |
Entrepreneurship
Promotion strategy |
Medium |
| 60 |
A newly opened café has a very small budget and its customers are mainly college students who use smartphones… |
Entrepreneurship
Promotion strategy |
Hard |