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145 questions found · practise this subject as a set Show 20 · 50 per page
#QuestionSubject and topicDifficulty
41 Freedom of the press in India is derived from which constitutional provision? Mass Media/Mass Communication
Media laws and ethics
Easy
42 Copying another writer's article and publishing it under one's own name is called Mass Media/Mass Communication
Media laws and ethics
Easy
43 A candidate pays a newspaper to print favourable stories about him that appear as normal news reports without… Mass Media/Mass Communication
Media laws and ethics
Medium
44 A newspaper prints false claims that damage a shopkeeper's reputation. Legally, this printed form of defamati… Mass Media/Mass Communication
Media laws and ethics
Medium
45 Which situation best justifies a sting operation by a news channel? Mass Media/Mass Communication
Media laws and ethics
Hard
46 In the AIDA model of advertising, the letter "D" stands for Mass Media/Mass Communication
Advertising concepts and process
Easy
47 Which feature is essential to the definition of advertising? Mass Media/Mass Communication
Advertising concepts and process
Easy
48 A toothpaste brand claims it is the only one that strengthens enamel overnight and builds all its ads around … Mass Media/Mass Communication
Advertising concepts and process
Medium
49 An ad ends with "Call now to book your free trial class". Which stage of the AIDA model does this line mainly… Mass Media/Mass Communication
Advertising concepts and process
Medium
50 A viewer complains that a television ad makes a false health claim. Which Indian body deals with such complai… Mass Media/Mass Communication
Advertising concepts and process
Hard
51 A government advertisement urging people to wear helmets while riding two-wheelers is an example of Mass Media/Mass Communication
Functions, types and forms of advertising
Easy
52 Short, low-cost advertisements grouped under headings such as "Jobs" and "Property" are called Mass Media/Mass Communication
Functions, types and forms of advertising
Easy
53 In a film, the hero repeatedly drinks a clearly visible brand of cola, though no ad break is shown. This form… Mass Media/Mass Communication
Functions, types and forms of advertising
Medium
54 A new animated film and a fast-food chain run a joint campaign in which meal boxes carry film characters and … Mass Media/Mass Communication
Functions, types and forms of advertising
Medium
55 A company that cannot advertise a restricted product instead heavily advertises music CDs and soda under the … Mass Media/Mass Communication
Functions, types and forms of advertising
Hard
56 A planned series of related advertisements with a common theme, run over a period to meet set goals, is called Mass Media/Mass Communication
Advertising campaigns
Easy
57 Testing an advertisement on a small group of consumers before releasing it widely is called Mass Media/Mass Communication
Advertising campaigns
Easy
58 In media planning, the number of different people exposed to an advertisement at least once is its Mass Media/Mass Communication
Advertising campaigns
Medium
59 Which step should come first when planning an advertising campaign? Mass Media/Mass Communication
Advertising campaigns
Medium
60 A campaign for a new budget mobile phone aimed at college students in small towns uses only expensive English… Mass Media/Mass Communication
Advertising campaigns
Hard