| 201 |
Which marketing philosophy focuses on satisfying customer needs while also caring for the long-term welfare o… |
Business Studies
Marketing: meaning and functions |
Easy |
| 202 |
Classifying products into groups based on size, quality or other features is called |
Business Studies
Marketing: meaning and functions |
Easy |
| 203 |
A company believes customers will buy its products only if it uses aggressive advertising and pushy salespeop… |
Business Studies
Marketing: meaning and functions |
Medium |
| 204 |
Which statement correctly distinguishes marketing from selling? |
Business Studies
Marketing: meaning and functions |
Medium |
| 205 |
A company surveys customers, finds that they want a light, long-battery phone, and designs exactly that befor… |
Business Studies
Marketing: meaning and functions |
Hard |
| 206 |
The four Ps of the marketing mix are |
Business Studies
Marketing mix |
Easy |
| 207 |
A company decides to sell its biscuits through 2,000 new retail shops in small towns. Which element of the ma… |
Business Studies
Marketing mix |
Easy |
| 208 |
A soap company offers a 20% discount for one month. Which element of the marketing mix is directly involved? |
Business Studies
Marketing mix |
Medium |
| 209 |
Why is the marketing mix said to consist of controllable variables? |
Business Studies
Marketing mix |
Medium |
| 210 |
A company improves the quality of its juice, raises its price, and starts advertising it as a premium drink i… |
Business Studies
Marketing mix |
Hard |
| 211 |
Products such as bread, soap and toothpaste, which are bought frequently with little effort, are called |
Business Studies
Product |
Easy |
| 212 |
A brand or part of a brand that is given legal protection is called a |
Business Studies
Product |
Easy |
| 213 |
Before buying a sofa set, Neha visits several shops and compares designs, quality and prices. A sofa set is a… |
Business Studies
Product |
Medium |
| 214 |
The glass bottle that holds a perfume is called its primary package. The cardboard box in which the bottle is… |
Business Studies
Product |
Medium |
| 215 |
A label on a medicine bottle lists its ingredients, dosage, expiry date and the manufacturer's address as req… |
Business Studies
Product |
Hard |
| 216 |
Which factor generally sets the upper limit of a product's price? |
Business Studies
Price |
Easy |
| 217 |
The government fixes the maximum price at which certain essential medicines can be sold. Which factor affecti… |
Business Studies
Price |
Easy |
| 218 |
A new company enters a crowded market for mobile phones and keeps its price slightly below rivals to win cust… |
Business Studies
Price |
Medium |
| 219 |
A firm has a patent on a unique medical device and faces almost no competition. How does this affect its pric… |
Business Studies
Price |
Medium |
| 220 |
During a slump in demand, a company temporarily sells at a price that covers its variable costs but not all i… |
Business Studies
Price |
Hard |
| 221 |
A company sells its products directly to customers through its own website. This is a |
Business Studies
Physical distribution |
Easy |
| 222 |
Which of the following is a component of physical distribution? |
Business Studies
Physical distribution |
Easy |
| 223 |
A biscuit maker sells to wholesalers, who sell to retailers, who sell to customers. What type of channel is t… |
Business Studies
Physical distribution |
Medium |
| 224 |
Which type of product generally requires a short channel of distribution? |
Business Studies
Physical distribution |
Medium |
| 225 |
A company making costly, technically complex medical scanners sells to a few hospitals across the country. Wh… |
Business Studies
Physical distribution |
Hard |
| 226 |
Advertising is best described as |
Business Studies
Promotion |
Easy |
| 227 |
'Buy two packets of detergent and get a bucket free.' This is an example of |
Business Studies
Promotion |
Easy |
| 228 |
A salesperson visits a doctor's clinic, explains a new medicine and answers the doctor's questions on the spo… |
Business Studies
Promotion |
Medium |
| 229 |
Critics say that advertising pushes people to buy things they do not need and promotes a materialistic lifest… |
Business Studies
Promotion |
Medium |
| 230 |
After a factory accident, a company holds a press conference, explains what happened and announces safety ste… |
Business Studies
Promotion |
Hard |
| 231 |
Which of the following is a reason for consumer protection from the consumers' point of view? |
Business Studies
Importance of consumer protection |
Easy |
| 232 |
A business follows fair practices because it knows that satisfied customers keep coming back. Which reason fo… |
Business Studies
Importance of consumer protection |
Easy |
| 233 |
Many buyers do not know that they can file a complaint against a shopkeeper who sells them expired food. Whic… |
Business Studies
Importance of consumer protection |
Medium |
| 234 |
An industry association frames a code of conduct for its member firms on fair pricing and honest advertising.… |
Business Studies
Importance of consumer protection |
Medium |
| 235 |
Why is it said that unfair trade practices by business may lead to government intervention? |
Business Studies
Importance of consumer protection |
Hard |
| 236 |
Which new regulatory body was set up under the Consumer Protection Act, 2019? |
Business Studies
Consumer Protection Act, 2019 |
Easy |
| 237 |
Under the Consumer Protection Act, 2019, which of these is NOT a consumer? |
Business Studies
Consumer Protection Act, 2019 |
Easy |
| 238 |
Rohan bought a pressure cooker that exploded due to a manufacturing defect and injured him. Under which conce… |
Business Studies
Consumer Protection Act, 2019 |
Medium |
| 239 |
Which of the following is a new feature introduced by the Consumer Protection Act, 2019? |
Business Studies
Consumer Protection Act, 2019 |
Medium |
| 240 |
Meera bought a phone from an online seller based in another state. Under the 2019 Act, where can she file her… |
Business Studies
Consumer Protection Act, 2019 |
Hard |
| 241 |
Which right of consumers is violated when a seller does not show the expiry date on a packet of medicine? |
Business Studies
Consumer rights and responsibilities |
Easy |
| 242 |
Which mark should a consumer look for when buying gold jewellery? |
Business Studies
Consumer rights and responsibilities |
Easy |
| 243 |
A shopkeeper insists that customers buy only one brand of rice that he stocks and refuses to show others. Whi… |
Business Studies
Consumer rights and responsibilities |
Medium |
| 244 |
Arun bought an electric iron without an ISI mark, and it gave him a shock. Which consumer responsibility did … |
Business Studies
Consumer rights and responsibilities |
Medium |
| 245 |
A consumer's complaint about a defective washing machine is examined, and the company is ordered to replace i… |
Business Studies
Consumer rights and responsibilities |
Hard |
| 246 |
How many tiers does the consumer redressal machinery under the Consumer Protection Act, 2019 have? |
Business Studies
Redressal |
Easy |
| 247 |
A consumer not satisfied with the order of the State Commission can appeal to the |
Business Studies
Redressal |
Easy |
| 248 |
A company is ordered to publish a new advertisement to correct the false claims made in its earlier advertise… |
Business Studies
Redressal |
Medium |
| 249 |
Which of the following CANNOT file a complaint under the Consumer Protection Act, 2019? |
Business Studies
Redressal |
Medium |
| 250 |
A party is not satisfied with the order of the District Commission. Within how many days can it appeal to the… |
Business Studies
Redressal |
Hard |