| 4151 |
In the lead "Heavy rain flooded parts of Guwahati on Monday after a cloudburst", the phrase "after a cloudbur… |
Mass Media/Mass Communication Reporting and editing |
Medium |
| 4152 |
Which headline follows common newspaper headline style best? |
Mass Media/Mass Communication Reporting and editing |
Medium |
| 4153 |
Space on a page suddenly shrinks and a sub-editor must shorten a hard news story within seconds. Why does the… |
Mass Media/Mass Communication Reporting and editing |
Hard |
| 4154 |
The short text placed below a news photograph that explains it is called a |
Mass Media/Mass Communication Photojournalism |
Easy |
| 4155 |
A series of photographs arranged to tell one complete story, such as a day in the life of a fisherman, is cal… |
Mass Media/Mass Communication Photojournalism |
Easy |
| 4156 |
Which caption is most suitable for a news photograph of flood relief work? |
Mass Media/Mass Communication Photojournalism |
Medium |
| 4157 |
A photographer digitally removes a person from a news photo to make the scene look more dramatic. This is mai… |
Mass Media/Mass Communication Photojournalism |
Medium |
| 4158 |
A photojournalist covering a crime involving a minor decides not to show the child's face. The best justifica… |
Mass Media/Mass Communication Photojournalism |
Hard |
| 4159 |
Freedom of the press in India is derived from which constitutional provision? |
Mass Media/Mass Communication Media laws and ethics |
Easy |
| 4160 |
Copying another writer's article and publishing it under one's own name is called |
Mass Media/Mass Communication Media laws and ethics |
Easy |
| 4161 |
A candidate pays a newspaper to print favourable stories about him that appear as normal news reports without… |
Mass Media/Mass Communication Media laws and ethics |
Medium |
| 4162 |
A newspaper prints false claims that damage a shopkeeper's reputation. Legally, this printed form of defamati… |
Mass Media/Mass Communication Media laws and ethics |
Medium |
| 4163 |
Which situation best justifies a sting operation by a news channel? |
Mass Media/Mass Communication Media laws and ethics |
Hard |
| 4164 |
In the AIDA model of advertising, the letter "D" stands for |
Mass Media/Mass Communication Advertising concepts and process |
Easy |
| 4165 |
Which feature is essential to the definition of advertising? |
Mass Media/Mass Communication Advertising concepts and process |
Easy |
| 4166 |
A toothpaste brand claims it is the only one that strengthens enamel overnight and builds all its ads around … |
Mass Media/Mass Communication Advertising concepts and process |
Medium |
| 4167 |
An ad ends with "Call now to book your free trial class". Which stage of the AIDA model does this line mainly… |
Mass Media/Mass Communication Advertising concepts and process |
Medium |
| 4168 |
A viewer complains that a television ad makes a false health claim. Which Indian body deals with such complai… |
Mass Media/Mass Communication Advertising concepts and process |
Hard |
| 4169 |
A government advertisement urging people to wear helmets while riding two-wheelers is an example of |
Mass Media/Mass Communication Functions, types and forms of advertising |
Easy |
| 4170 |
Short, low-cost advertisements grouped under headings such as "Jobs" and "Property" are called |
Mass Media/Mass Communication Functions, types and forms of advertising |
Easy |
| 4171 |
In a film, the hero repeatedly drinks a clearly visible brand of cola, though no ad break is shown. This form… |
Mass Media/Mass Communication Functions, types and forms of advertising |
Medium |
| 4172 |
A new animated film and a fast-food chain run a joint campaign in which meal boxes carry film characters and … |
Mass Media/Mass Communication Functions, types and forms of advertising |
Medium |
| 4173 |
A company that cannot advertise a restricted product instead heavily advertises music CDs and soda under the … |
Mass Media/Mass Communication Functions, types and forms of advertising |
Hard |
| 4174 |
A planned series of related advertisements with a common theme, run over a period to meet set goals, is called |
Mass Media/Mass Communication Advertising campaigns |
Easy |
| 4175 |
Testing an advertisement on a small group of consumers before releasing it widely is called |
Mass Media/Mass Communication Advertising campaigns |
Easy |
| 4176 |
In media planning, the number of different people exposed to an advertisement at least once is its |
Mass Media/Mass Communication Advertising campaigns |
Medium |
| 4177 |
Which step should come first when planning an advertising campaign? |
Mass Media/Mass Communication Advertising campaigns |
Medium |
| 4178 |
A campaign for a new budget mobile phone aimed at college students in small towns uses only expensive English… |
Mass Media/Mass Communication Advertising campaigns |
Hard |
| 4179 |
A written news statement that an organisation sends to newspapers and channels is called a |
Mass Media/Mass Communication Public relations and media management |
Easy |
| 4180 |
A magazine published by a company for its own employees to share news and achievements is a |
Mass Media/Mass Communication Public relations and media management |
Easy |
| 4181 |
In the RACE model of public relations, the letter "E" stands for |
Mass Media/Mass Communication Public relations and media management |
Medium |
| 4182 |
Which statement correctly contrasts public relations with advertising? |
Mass Media/Mass Communication Public relations and media management |
Medium |
| 4183 |
A company wants to improve its image among residents near its factory, who complain about pollution. Which PR… |
Mass Media/Mass Communication Public relations and media management |
Hard |
| 4184 |
In crisis communication, an organisation should ideally speak through |
Mass Media/Mass Communication Crisis management and the PRO |
Easy |
| 4185 |
Which is a typical responsibility of a Public Relations Officer? |
Mass Media/Mass Communication Crisis management and the PRO |
Easy |
| 4186 |
Why is replying "no comment" usually a poor choice during a crisis? |
Mass Media/Mass Communication Crisis management and the PRO |
Medium |
| 4187 |
Preparing a crisis plan and selecting a crisis team should be done |
Mass Media/Mass Communication Crisis management and the PRO |
Medium |
| 4188 |
A food company finds that one batch of its product may be contaminated. Which response best reflects good cri… |
Mass Media/Mass Communication Crisis management and the PRO |
Hard |
| 4189 |
A storyboard is prepared during which stage of TV production? |
Mass Media/Mass Communication TV production process |
Easy |
| 4190 |
Adding background music and on-screen titles to recorded footage is part of |
Mass Media/Mass Communication TV production process |
Easy |
| 4191 |
The person mainly responsible for the budget and overall management of a TV programme is the |
Mass Media/Mass Communication TV production process |
Medium |
| 4192 |
To show a character's tears in detail, a director would most likely use a |
Mass Media/Mass Communication TV production process |
Medium |
| 4193 |
Arrange these tasks in the correct order: (P) editing the footage, (Q) writing the script, (R) recording the … |
Mass Media/Mass Communication TV production process |
Hard |
| 4194 |
A programme in which contestants answer general knowledge questions to win prizes is a |
Mass Media/Mass Communication Programmes, formats and audiences |
Easy |
| 4195 |
The evening time slot when television viewership is highest is called |
Mass Media/Mass Communication Programmes, formats and audiences |
Easy |
| 4196 |
A continuing family drama that runs for hundreds of episodes on weekday evenings is best classified as a |
Mass Media/Mass Communication Programmes, formats and audiences |
Medium |
| 4197 |
A channel showing only cartoons and educational programmes for school-age children is an example of |
Mass Media/Mass Communication Programmes, formats and audiences |
Medium |
| 4198 |
Why do television ratings influence the type of programmes channels produce? |
Mass Media/Mass Communication Programmes, formats and audiences |
Hard |
| 4199 |
Writing for radio is often described as writing for the |
Mass Media/Mass Communication Writing for radio |
Easy |
| 4200 |
Which sentence is best suited to a radio news script? |
Mass Media/Mass Communication Writing for radio |
Easy |