| 3101 |
A brand that has been legally registered so that others cannot use it is known as a: |
Entrepreneurship
Branding, logo and tagline |
Easy |
| 3102 |
Which brand name is most suitable for a new brand of quick-cooking oats? |
Entrepreneurship
Branding, logo and tagline |
Medium |
| 3103 |
Customers keep buying the same brand of soap even when cheaper options are available. This behaviour shows: |
Entrepreneurship
Branding, logo and tagline |
Medium |
| 3104 |
Two pens are physically identical, but one sells at a higher price because its brand is trusted for quality. … |
Entrepreneurship
Branding, logo and tagline |
Hard |
| 3105 |
Offering a free sample of a new shampoo with a toothpaste is an example of: |
Entrepreneurship
Promotion strategy |
Easy |
| 3106 |
In the AIDA model, the letter "D" stands for: |
Entrepreneurship
Promotion strategy |
Easy |
| 3107 |
A company selling costly industrial machines that need demonstration and explanation should mainly rely on: |
Entrepreneurship
Promotion strategy |
Medium |
| 3108 |
A cold-drink company advertises heavily on television so that consumers ask shopkeepers for its product. This… |
Entrepreneurship
Promotion strategy |
Medium |
| 3109 |
A newly opened café has a very small budget and its customers are mainly college students who use smartphones… |
Entrepreneurship
Promotion strategy |
Hard |
| 3110 |
In a franchise arrangement, the party that grants the right to use its brand and business system is the: |
Entrepreneurship
Franchising |
Easy |
| 3111 |
A continuing payment, often a percentage of sales, made by a franchisee to the franchisor is called a: |
Entrepreneurship
Franchising |
Easy |
| 3112 |
A franchisee receives the brand name, store layout, recipes, staff training and marketing support of a restau… |
Entrepreneurship
Franchising |
Medium |
| 3113 |
Which is a limitation of franchising from the franchisee's point of view? |
Entrepreneurship
Franchising |
Medium |
| 3114 |
A popular tea chain wants to open 200 outlets across India in two years but has limited capital. Why is franc… |
Entrepreneurship
Franchising |
Hard |
| 3115 |
A merger between two companies that make the same product and compete in the same market is a: |
Entrepreneurship
Mergers and acquisitions |
Easy |
| 3116 |
The idea that a combined firm is worth more than the two firms separately is called: |
Entrepreneurship
Mergers and acquisitions |
Easy |
| 3117 |
A car manufacturer acquires a company that supplies its steel sheets. This is an example of: |
Entrepreneurship
Mergers and acquisitions |
Medium |
| 3118 |
A food-processing company buys a software firm in order to spread its business risk. This is mainly a: |
Entrepreneurship
Mergers and acquisitions |
Medium |
| 3119 |
Company X buys more than half of Company Y's shares from the market even though Y's board openly opposes the … |
Entrepreneurship
Mergers and acquisitions |
Hard |
| 3120 |
A workshop spends ₹60,000 in total to produce 1,500 chairs. What is the unit cost of a chair? |
Entrepreneurship
Unit of sale and unit cost |
Easy |