| 4161 |
A candidate pays a newspaper to print favourable stories about him that appear as normal news reports without… |
Mass Media/Mass Communication
Media laws and ethics |
Medium |
| 4162 |
A newspaper prints false claims that damage a shopkeeper's reputation. Legally, this printed form of defamati… |
Mass Media/Mass Communication
Media laws and ethics |
Medium |
| 4163 |
Which situation best justifies a sting operation by a news channel? |
Mass Media/Mass Communication
Media laws and ethics |
Hard |
| 4164 |
In the AIDA model of advertising, the letter "D" stands for |
Mass Media/Mass Communication
Advertising concepts and process |
Easy |
| 4165 |
Which feature is essential to the definition of advertising? |
Mass Media/Mass Communication
Advertising concepts and process |
Easy |
| 4166 |
A toothpaste brand claims it is the only one that strengthens enamel overnight and builds all its ads around … |
Mass Media/Mass Communication
Advertising concepts and process |
Medium |
| 4167 |
An ad ends with "Call now to book your free trial class". Which stage of the AIDA model does this line mainly… |
Mass Media/Mass Communication
Advertising concepts and process |
Medium |
| 4168 |
A viewer complains that a television ad makes a false health claim. Which Indian body deals with such complai… |
Mass Media/Mass Communication
Advertising concepts and process |
Hard |
| 4169 |
A government advertisement urging people to wear helmets while riding two-wheelers is an example of |
Mass Media/Mass Communication
Functions, types and forms of advertising |
Easy |
| 4170 |
Short, low-cost advertisements grouped under headings such as "Jobs" and "Property" are called |
Mass Media/Mass Communication
Functions, types and forms of advertising |
Easy |
| 4171 |
In a film, the hero repeatedly drinks a clearly visible brand of cola, though no ad break is shown. This form… |
Mass Media/Mass Communication
Functions, types and forms of advertising |
Medium |
| 4172 |
A new animated film and a fast-food chain run a joint campaign in which meal boxes carry film characters and … |
Mass Media/Mass Communication
Functions, types and forms of advertising |
Medium |
| 4173 |
A company that cannot advertise a restricted product instead heavily advertises music CDs and soda under the … |
Mass Media/Mass Communication
Functions, types and forms of advertising |
Hard |
| 4174 |
A planned series of related advertisements with a common theme, run over a period to meet set goals, is called |
Mass Media/Mass Communication
Advertising campaigns |
Easy |
| 4175 |
Testing an advertisement on a small group of consumers before releasing it widely is called |
Mass Media/Mass Communication
Advertising campaigns |
Easy |
| 4176 |
In media planning, the number of different people exposed to an advertisement at least once is its |
Mass Media/Mass Communication
Advertising campaigns |
Medium |
| 4177 |
Which step should come first when planning an advertising campaign? |
Mass Media/Mass Communication
Advertising campaigns |
Medium |
| 4178 |
A campaign for a new budget mobile phone aimed at college students in small towns uses only expensive English… |
Mass Media/Mass Communication
Advertising campaigns |
Hard |
| 4179 |
A written news statement that an organisation sends to newspapers and channels is called a |
Mass Media/Mass Communication
Public relations and media management |
Easy |
| 4180 |
A magazine published by a company for its own employees to share news and achievements is a |
Mass Media/Mass Communication
Public relations and media management |
Easy |