New Arenas of Social Change
Change and Development in India, Unit IV. Covers Media and social change; Globalisation and social change.
About this unit
This unit studies two powerful forces of contemporary change: mass media and globalisation. Mass media, from print to radio, television and digital forms, shape how people see themselves and the world. Globalisation connects economies, cultures and politics across borders, creating new opportunities and new inequalities. Both are closely linked to economic liberalisation.
Key ideas
- Growth of print media and the idea of the nation as an "imagined community"
- Radio and television as tools of development and entertainment
- Commercialisation and the impact of private and satellite channels
- Economic, political and cultural dimensions of globalisation
- Homogenisation and glocalisation of culture
- Unequal effects of globalisation on workers, farmers and artisans
How to prepare
Learn key terms such as "imagined community" (Benedict Anderson) and "glocalisation" with examples. Know the broad stages in the growth of Indian media. Be ready to evaluate both positive and negative effects of globalisation in a given situation.
Topics in this chapter
Media and social change
Mass media and society.
5 questionsGlobalisation and social change
Effects of globalisation on Indian society.
5 questions